Components of Good Copy
We writers might not think of ourselves as copywriters, but when it comes to developing blurbs, back cover copy for books, sales pages on our websites, and even query letters and proposals, when you think about it, there’s a lot of sales writing to be done. If you’re a writer and you want to sell .. read more
Results in Advance
The in-your-face sales tactics of the past have given the word “marketing” a bad reputation. Modern marketers strive to develop two feelings within their customers: desire and trust. Desire for the outcome our products provide, and trust in us, the provider. The best way to create these feelings is to offer “results in advance.” What .. read more
Thinking Like a Marketer
Do you think like a marketer or market like a thinker? Discovering the difference can drastically increase your sales. One challenge with marketing for writers is that an author or writer is considered to be a guru or expert in his or her field. In fact, the word “author”ity stems from the root word author. .. read more
