Blogging with Purpose

The importance of purpose. Cyberspace contains roughly 15 million active blogs, read by about 52 million people. If my gazintas are right, the reader-to-blog ratio is 3.466. Does that mean each blog has a mere 3 and a half readers? Not exactly. Some blogs have thousands of followers. Some have none. The “if you blog .. read more

8 Reasons to Market with a Blog

For those who are wondering whether or not a blog is a good investment of their time and money, here are eight reasons to use your blog as your primary marketing tool: 1. Expands your outreach Sears & Roebuck revolutionized shopping by perfecting catalog ordering and shipping. The Internet has taken that concept a step .. read more